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For Day Four of the Week-A Keepa, I want to show you how Sales Rank can sometimes not mean what you think it means.
Every day has 24 hours, but not all days are equal in terms of what is SELLING online. Many products are SEASONAL meaning that they sell REALLY WELL during certain times of the year. Naturally, this means that there are times during the year where they sell POORLY (or not at all).
This means that at the moment WHEN you scan an item (and look at the Sales Rank), the item might like like a WINNER or a DUD.
Take a look at this Keepa graph:
This is clearly a SEASONAL Christmas item. Using the Sales Rank history graph from Keepa, you can see that on 11/3/22 (BEFORE the Christmas season started) the Sales Rank was HIGH at 310,751 (due to NO SALES). But then, the SALES just kept coming in all the way through 12/25/22.
Predictably, the Sales Rank starts to climb right after Christmas as sales literally stop coming in. Thanks to this Keepa graph (and an understanding of how to read it), we can also see that there was a SALE on 1/15/23.
And as of today, 4/20/23, you can this item has NOT SOLD since then.
Retail price on this item was $49.95. The Keepa price history shows that the price fluctuated between ~$87 and $105 through the 2022 Christmas season. Amazon sellers would be able to make a PROFIT by buying these wholesale or this may have been a retail exclusive and the sales on Amazon were from Retail Arbitrage.
And I actually just bought one of these at a yard sale for $5.
But I bought it in APRIL so the Sales Rank was REALLY HIGH (364,097).
I scanned it (of course), saw the prices, and it was an easy decision to BUY (especially since it was just $5). I will likely just keep it, but what if you end up finding DOZENS of these on clearance somewhere? Scanning the item would show a HIGH Sales Rank that might make you think that the item DOESN'T SELL (since a HIGH Sales Rank indicating that this item has NOT SOLD on Amazon in a LONG TIME).
I used an example here that is OBVIOUSLY SEASONAL (Christmas), but you may be surprised which items follow the same sales patterns. And SEASONAL doesn't just mean Christmas-time; there are TONS of products that SELL REALLY WELL during certain times of the year and SELL POORLY (or not at all) the rest of the year).
So be sure to look at an item's Sales Rank IN CONTEXT so that you don't miss out on some EASY PROFITS from SEASONAL products!
See? A simple Keepa graph (like the one in this email) can provide SO MUCH VALUABLE INFO (but only if you know how to read it).
More about Keepa TOMORROW!
Want to learn EVEN MORE about Sales Rank and Keepa graphs?
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I'll explain more about the ALIEN soon.
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